Activation

About Activation

Multi city production setup plays an important role for the flawless simultaneous execution. Dream Factory stands strong with 6 city self owned facilities, 500+ work force & capacity to work around 150 cities across India via hub & spoke model. Dream Factory- Activation being one of the strong vertical being derived from the strongest and largest production house in India.

 

Activation involves studying the intricacies of the brand, devising the activation concept, planning the logistics and coordinating the technical aspects, before actually executing the modalities of the proposed activation. We help you showcase your products and services in a well-planned manner to attract target audience. We manage your entire activation by providing all the required resources for successful completion of task. We also assist agencies to organizing Brand Promotions, Consumer Activations, Road Shows, Mall Promotions, BTL Activities, Corporate Branding with Complete logistics.

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Google Pixel 2

Project – Arvind Mills – Creyate Clothing Suit

Location – Multi City- Mumbai | Bangalore

Ahmadabad | Delhi

Duration – 3 Weeks in each City & Still going on

Material Used – Inner stencil structure made of 5mm iron wires for smooth curves- followed by liquid fiber cladding. Logo raising milky white 12 mm acrylic letter with lit effect on Back wall. Shelves made of 10 mm clear acrylic with supporting of pipes Supporting Pipes are specially designed so that they can hold the weight of 8 acrylic shelves and coated with anti rusted brass finish.

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Hero

Project – Arvind Mills – Creyate Clothing Suit

Location – Multi City- Mumbai | Bangalore

Ahmadabad | Delhi

Duration – 3 Weeks in each City & Still going on

Material Used – Inner stencil structure made of 5mm iron wires for smooth curves- followed by liquid fiber cladding. Logo raising milky white 12 mm acrylic letter with lit effect on Back wall. Shelves made of 10 mm clear acrylic with supporting of pipes Supporting Pipes are specially designed so that they can hold the weight of 8 acrylic shelves and coated with anti rusted brass finish.

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Dyson

Project – Arvind Mills – Creyate Clothing Suit

Location – Multi City- Mumbai | Bangalore

Ahmadabad | Delhi

Duration – 3 Weeks in each City & Still going on

Material Used – Inner stencil structure made of 5mm iron wires for smooth curves- followed by liquid fiber cladding. Logo raising milky white 12 mm acrylic letter with lit effect on Back wall. Shelves made of 10 mm clear acrylic with supporting of pipes Supporting Pipes are specially designed so that they can hold the weight of 8 acrylic shelves and coated with anti rusted brass finish.

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Nexa

Project – Arvind Mills – Creyate Clothing Suit

Location – Multi City- Mumbai | Bangalore

Ahmadabad | Delhi

Duration – 3 Weeks in each City & Still going on

Material Used – Inner stencil structure made of 5mm iron wires for smooth curves- followed by liquid fiber cladding. Logo raising milky white 12 mm acrylic letter with lit effect on Back wall. Shelves made of 10 mm clear acrylic with supporting of pipes Supporting Pipes are specially designed so that they can hold the weight of 8 acrylic shelves and coated with anti rusted brass finish.

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Arvind Mills– Creyate

Project – Arvind Mills – Creyate Clothing Suit

Location – Multi City- Mumbai | Bangalore

Ahmadabad | Delhi

Duration – 3 Weeks in each City & Still going on

Material Used – Inner stencil structure made of 5mm iron wires for smooth curves- followed by liquid fiber cladding. Logo raising milky white 12 mm acrylic letter with lit effect on Back wall. Shelves made of 10 mm clear acrylic with supporting of pipes Supporting Pipes are specially designed so that they can hold the weight of 8 acrylic shelves and coated with anti rusted brass finish.

Charles & Keith Insight

Brand & Type – Charles & Keith Life size Stilettos.

Scope of Work – Complete Production & Multicity Installation with all logistics .

Multi-City –Delhi | Bangalore | Kolkata, Started from Delhi Installed at 4 locations for 8 weeks, Further installed in Bangalore 2 locations for 2 weeks each And finally ended in Kolkata installing for 2 weeks.

Key Points – It’s a larger than life size Charles & Keith of size 6ft height and 10 ft width- Maintaining International guidelines and quality.

Material Used- MDF for basic structure. Texon & Flexible Ply for curves of front & Back. Upholstered suede for outer finish. Fore leather pasted on Upholstered suede for outer finish. Fore leather pasted on 3mm ply for inside finish. Charles & Keith Logo Flushed in platform made of opal acrylic with lit effect on both side of the platform. Special sparkling effects on front side fro exact look alike the original one. Platform made of 18 mm MDF with Black acrylic cladding with 1.5 ft height. Golden vinyl logo for inside top of Stilettos.

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New Balance

Project – New Balance

City Cover – IStarted from Mumbai for 3 weeks.Move to Delhi for 4 week, followed by grand opening of New Balance outlet in Mall of India, Noida.
Type – New Balance Life size Cricket Bat

Material Used – Created with 4 layers of 2” thick Seasoned pine wood for basic structure- to give thickness to bat Planner & sanding process to get a plane & Smooth surface. Followed by Cream color PU Paint used outside structure for glossy & classy finish as required. 3M printed vinyl for handle & other print area. Wickets made of round iron pipe of 6 inch dia.

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Guess Case Study

Project – Guess Bag

Location – Mumbai, Pune, Bangalore & Kolkata

Scope of Work – Production & Installation

Material & Finish – Texon, Upholstered Fabric Print, Guess Logo Acrylic Letter with lit effect, Acrylic Cladding Platform with chrome SS Logo.. Adding complete exclusive look to the product.

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Airport Display

Medium & small size stalls but very premium in quality makes them most exclusive to attract anyone’s eyeballs. Keeping into mind the quality with modular structure, makes it more unique

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Activation Detailing

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